Dresden Doner
More Than a Market—Part of the Community Fabric.
The Results
Centauri’s targeted Discovery Blitz achieved near-total engagement with the local Birmingham audience:
96.81% Engagement Rate: An unprecedented level of community interaction that effectively captured the city's attention.
Rapid Market Entry: Launched in October and immediately scaled to thousands of organic views and massive digital reach.
The "Grand Central" Effect: Successfully translated online hype into high-volume physical foot traffic, specifically targeting commuters and city-center visitors.
Viral Authority: Established the brand as a must-try destination for halal German Doner in the city’s most competitive dining district.
The Client
Located in a prime location near Birmingham’s Grand Central Station, Dresden Doner specializes in authentic, high-quality German Doner.
Using only the finest cuts of halal chicken and lamb, they provide a modern twist on the classic diner experience. With a commitment to "10/10" flavor and a menu designed for the fast-paced city lifestyle, Dresden Doner has quickly become a standout favorite for food enthusiasts looking for the best kebab in Birmingham.
The Challenge
In a city saturated with quick-service options, the challenge for Dresden Doner was two-fold: Discovery and Conversion.
We needed to ensure that people not only knew the brand existed but also understood its prime location, its premium menu offerings, and its specific value deals. The objective was to create "salivating" content that removed all friction for a customer—showing them exactly what to eat and how to get there.
Our Strategy
Centauri implemented a Sensory approach:
"How-To" Location Mapping: We produced specific, high-energy videos showing the walk from Grand Central to the shop, making the brand accessible to the thousands of commuters passing by daily.
Deal-Centric Narrative: We focused on showcasing the menu's pricing and exclusive deals, making the decision-making process instant for budget-conscious students and professionals.
Trend-Jacked Videography: We used a strategic mix of high-speed viral trends to boost reach, paired with slow-motion, macro food shots to highlight the quality of the lamb and chicken.
Direct-Response Engagement: We utilized our high engagement rate to answer customer questions in real-time, turning "Where is this?" comments into "I'm going today" actions.
Conclusion
By combining hyper-local targeting with elite sensory content, Centauri took Dresden Doner from a new October launch to a city-center staple.
Our strategy proved that when you bridge the gap between great food and ease of access, the results are undeniable. Dresden Doner is now firmly positioned as the go-to destination for anyone seeking a 10/10 German Doner experience in the heart of Birmingham.