Beauty Choice
From Zero to Hero: Defining the New Standard of Beauty Supply.
The Results
Centauri’s "Zero-to-Hero" launch framework delivered immediate, quantifiable success:
Rapid Audience Growth: Acquired 1,445 followers within the first month of launch.
Hyper-Engagement: Achieved a massive 313.22% Engagement Rate—significantly outperforming industry benchmarks.
Viral Reach: Generated an average of 54,000 views per video.
Consistent Interaction: Maintained an average of 4,500 likes per post.
The "Centauri Effect": Successfully executed a from-scratch launch that established immediate authority in the UK beauty market.
The Client
Located in Walsall town centre, Beauty Choice is a comprehensive destination for hair, beauty, and cosmetics.
The store stocks an extensive range of wigs, extensions, and salon-quality haircare, skincare, and makeup. Catering to a diverse clientele, Beauty Choice combines a wide array of trusted brands with a clean, easy-to-navigate retail environment and a friendly, expert team.
The Challenge
The objective was to build a brand from absolute zero. Beauty Choice needed a defined brand image and a voice that could resonate across the UK.
The primary hurdle was starting from scratch in a competitive niche and marketing effectively to a maximum audience spanning various demographics and ethnicities.
Our Strategy
Centauri implemented an Inclusive Growth & Brand Architecture approach to dominate the local market:
Zero-to-One Launch Architecture: We utilized our proven expertise in launching brands from zero followers to ensure maximum reach from day one.
Inclusive Demographic Targeting: We tailored our content to represent a wide range of ethnicities, showcasing products for all hair textures—from straight to curly and coily—to appeal to a universal audience.
Brand Voice Design: We created and designed a unique brand voice that positioned Beauty Choice as a welcoming, high-energy, and expert authority in the beauty space.
Conversation-Driven Content: We focused on sparking digital conversations that translated into real-world store visits, leveraging the good vibe and accessibility of the Walsall location.
Conclusion
In just a single month, Centauri transitioned Beauty Choice from an unknown entity into Walsall’s go-to beauty supply store.
By combining impactful content with a strategy that embraced diversity and inclusive beauty, we proved that starting from zero is no obstacle when backed by the right understanding of the industry. Beauty Choice is now established as a high-performing brand with some of the strongest engagement metrics in the local market.