Afrikana
How Afrikana’s Star City launch drew huge crowds with giveaways, influencer buzz, and hundreds of thousands of social views.
The Client
Afrikana is a fast-growing restaurant brand known for its vibrant flavors, community-driven approach, and modern twist on African-inspired cuisine. With multiple locations already thriving, Afrikana set its sights on Birmingham’s iconic Star City entertainment complex for its next big opening.
The Challenge
Star City is one of Birmingham’s busiest hotspots, filled with restaurants, cinemas, and attractions. Afrikana needed a launch that wouldn’t just blend in but stand out. The goal was to:
Create buzz and anticipation before launch day.
Drive footfall to the restaurant on opening day.
Position Afrikana as a must-visit spot within Star City.
Our Strategy
Centauri worked with Afrikana to deliver a high-impact launch event designed to spark conversation online and offline.
Special Guests. TikTok influencer Avi (573K followers) was invited to attend and share content with his audience, extending the reach to a younger, engaged demographic.
Community Giveaways. Afrikana gave away free food, ran cash prize giveaways, and even offered a paid holiday giveaway, creating massive excitement and a sense of generosity around the brand.
Social Buzz. Every moment of the launch was captured and amplified on TikTok, Instagram, and other platforms to ensure maximum visibility.
The Results
The launch was a huge success, both on the ground and online:
Generated hundreds of thousands of views across social media.
Created significant brand awareness across Birmingham and beyond.
The giveaways and influencer involvement drove queues and footfall, with attendees lining up to be part of the launch experience.
Afrikana’s Star City location established itself as a must-visit destination from day one.
Conclusion
By blending influencer marketing, community giveaways, and a grand opening event, Centauri helped Afrikana create one of Birmingham’s most talked-about restaurant launches. With excitement both online and offline, Afrikana didn’t just open a new location. It made a statement.