Somalinimo UK
From zero followers to a sold-out cultural show in just three weeks.
The Client
Somalinimo UK set out to host one of Birmingham’s biggest cultural events. The challenge? They had zero followers, zero tickets sold, and no established online presence. To pull off a successful event, they needed rapid audience growth and ticket sales on a tight deadline.
The Challenge
Build an engaged audience from scratch.
Drive awareness of the event in just a few weeks.
Sell out tickets without relying on paid ads.
Our Strategy
Centauri Media took full control of the campaign, building a brand-new account and executing a content-led growth strategy designed to maximize organic reach.
Developed social-first creative tailored to the target audience.
Leveraged cultural relevance and community-driven storytelling to spark engagement.
Implemented targeted marketing tactics to put Somalinimo in front of the right people at the right time.
Focused 100% on organic content, proving that big results don’t always require big ad spend.
The Results
600,000+ impressions in just three weeks.
100% organic reach.
Zero followers to a sold-out show.
Cemented Somalinimo UK as one of Birmingham’s biggest cultural events.
Conclusion
With no starting audience and no ad spend, Somalinimo UK’s sold-out show proved the power of Centauri’s strategic, organic-first approach. From nothing to one of the city’s biggest events in under a month, this case study shows that with the right content and strategy, anything is possible.