Umrah Supermarket
Transforming digital presence into a high-performance engine for physical growth.
The Results
Centauri’s data-driven approach delivered exceptional engagement and tangible business outcomes:
Market-Leading Engagement: Achieved a 25.00% Engagement Rate, significantly above industry averages.
Massive Interaction: Averaging 1.31k Likes and 395 Comments per post.
Consistent Viral Reach: Averaging 39.50k Plays per video post.
Branch-Wide Impact: Successfully sustained and improved physical store visits across all UK branches.
The Client
Umrah Supermarket is a premier retail chain specializing in a vast global range of grocery items, including African, Caribbean, and Asian cuisines.
From fresh produce and a professional Halal butcher counter to an in-store bakery featuring fresh baklava and breads, the market offers a one-stop shop experience. Known for its vibrant atmosphere, cleanliness, and specialty imports—including rare beverages and an extensive fragrance section—Umrah Supermarket delivers a premium, organized shopping environment.
The Challenge
In the competitive UK grocery landscape, Umrah Supermarket needed to maintain its digital momentum while positioning its branches as clean and pristine options.
The challenge was to balance a premium, high-quality aesthetic with a message of affordability. The brand required a strategy to effectively communicate its diverse product range and special offers to both new and existing consumers across the country.
Our Strategy
Centauri implemented a Dominance & Consistency framework to scale the brand's reach:
Market Intelligence & Domination: We performed deep-dives into consumer behavior to understand precisely what international and local shoppers value, allowing us to dominate the niche.
High-Frequency Consistency: We established a "Consistency is Key" model, ensuring that Umrah’s "clean and vibrant" brand image was reinforced through regular, high-quality content.
Inclusive Halal Marketing: We actively showcased the wide array of Halal meat and global products to highlight the market’s status as a comprehensive, inclusive community hub.
Strategic Offer Amplification: By spotlighting fresh bakery items and seasonal offers, we transformed the digital feed into a real-time catalog that incentivized immediate store visits.
Conclusion
By merging cinematic visuals with a rigorous commitment to consistency, Centauri successfully elevated Umrah Supermarket from a local favorite to a nationally recognized premium retailer.
Our strategy proved that even in the essential grocery sector, storytelling and high engagement can turn a routine shop into habitual grocery shopping, ensuring long-term growth and customer loyalty across the UK.